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Scream scares Spider-Man off of the No. 1 spot with $36M opening over holiday weekend

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Scream, the fifth installment of the slasher franchise, nabbed the No. 1 spot at the box office over the four-day holiday weekend with a projected $36M gross across 3,664 theaters.It's an impressive debut for the old horror movie series originated by late, great Wes Craven way back in 1996.And Scream is not just scary as it currently holds a 75% critic approval rating (out of 189 reviews) and an 85% audience score on Rotten Tomatoes.

The return of Ghostface! Scream, the fifth installment of the slasher franchise, nabbed the No. 1 spot at the box office over the four-day holiday weekend with a projected $36M gross across 3,664 theatersDeadline reported that the success was partially due to savvy marketing tie-ins with Airbnb, Visible, Urban Outfitters, Spotify, Fanta, OXXO, Cereal Killer Café.The cast, like Courteney Cox, used their millions of social media followers to drum up interest in the continuation - which was heavily promoted on Twitter, Instagram, Reddit, TikTok, YouTube, and Facebook.

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