Scarlett Johansson Is Right: Tech Platforms Shouldn’t Profit From Her Likeness In Unauthorized AI – Guest Column

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Editors note:Dan Neely is a serial entrepreneur who was recently named to the Time 100 list of the most influential people in AI.

He is CEO of Vermillio, a company that uses AI tools to identify and eliminate unauthorized content for clients that include public figures, performers, creators and IP owners.

He advocates for greater IP protection and monetization standards around AI. Scarlett Johansson has stepped up once again with a strong statement on unauthorized AI.

This time, she called out the use of her likeness in an AI-generated video addressing Kanye West’s latest hate speech. She’s right: It’s not only about the message itself or the misuse of her own image but an unchecked technology rapidly reshaping our reality, with little to no guardrails in place.

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