Saudi TV Is on the Rise: ‘Great Storytelling Transcends Borders’
variety.comRafa Sales Ross Guest Contributor Not even five years have passed since Saudi Arabia first opened up for tourism in 2019 and, yet, the country’s entertainment industry seems to have evolved at an astronomical rate.
With multimillion-dollar film and TV project development initiatives available to both local and international companies, high rates of content consumption and an overwhelmingly young population with broad access to smartphones and increasingly affordable internet rates, the kingdom’s media boom currently attracts the attention of entertainment conglomerates both local and multinational. “It’s a very exciting time to be here.
With the boom and now post-pandemic and a very young population, so many things are changing. Many things are changing worldwide but, in Saudi, it’s changing rapidly,” says the general manager of MBC Studios Saudi Arabia, Zeinab Abu Alsamh.
The MBC Group is the largest media company in the Middle East and North Africa and, just last year, moved its headquarters from Dubai to the Saudi capital of Riyadh to “focus on the opportunities and try to be close to the field itself to know exactly how to grow in a healthy and optimal way,” Alsamh says.
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