Saudi Arabia’s Muvi Cinemas Adds Four Imax Locations
variety.comMuvi Cinemas, the largest exhibitor in Saudi Arabia, has struck a deal with Imax Corp to install four IMAX with Laser systems in its cinemas two in capital city Riyadh; one system to Jeddah’s Mall of Arabia; and the first IMAX system to Dhahran.
Three of the new locations are scheduled to open by the end of 2024, with the last in 2025. Imax currently has 10 operational locations in Saudi Arabia, with another 22 slated to open, including those covered by the muvi agreement.
Imax estimates it can open at least 50 locations in the country. With the muvi agreement, Imax now is in partnership with the top four exhibitors in Saudi Arabia.
Recent releases have yielded historic success for Imax at the Saudi box office. Filmed-for-Imax release “Oppenheimer” is the highest grossing Imax title ever in Saudi Arabia.
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