Samba TV Installs Roku Vet Dallas Lawrence As Head Of Communications And Brand

deadline.com:

Dallas Lawrence, a veteran of tech and politics who most recently had a senior-level stint at Roku, has joined Samba TV as SVP and head of communications and brand.Samba is an advertising and analytics firm known for its insights into smart-TV viewing.

The company is among several emerging players looking to champion a new universal currency in order to enable the buying and selling of ads in the streaming era.At Roku, Lawrence steered communications for the company’s platform business.

Central to that part of the company is the Roku Channel, a hub largely devoted to free streaming services, aggregated via both live channels and on-demand offerings.

Lawrence led the communications efforts around the channel’s acquisition of Quibi programming, as well as its launch of an original programming banner and more than 50 new titles in 2021.New and returning series on broadcast, cable and streamingSeries that made it or didn’t make it in 2020-21Broadcast networks’ fall lineups and schedules