Sainsbury's launch price war with Aldi and Lidl leaving Scots shoppers delighted
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dailyrecord.co.ukSupermarket shoppers have been told that high street store Sainsbury's will be dropping its prices.The announcement included news of a £50 million investment into dozens of key items to make them cheaper for customers.Included in the list of 60 products are essentials like fresh fruit and veg, meat and dairy and the store says that by the end of the month consumers will see a significant drop in price.This is the latest step in the retailer's plan to "put food back at the heart of the business" and an effort to compete with discount favourites Aldi and Lidl who have both found success selling discount food.It also comes after Sainsbury's launched its Aldi Price Match scheme earlier this year to reduce the price of hundreds of.
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