Sainsbury's 'intriguing' new product has some shoppers confused about how to use it

manchestereveningnews.co.uk:

Shoppers have been left intrigued by a new cinnamon flavoured product hitting the shelves, though some are uncertain about its culinary uses.

Cinnamon is a popular spice which adds warmth and depth to numerous dishes. It's especially beloved in sweet confections like donuts, biscuits, rolls and buns, as well as certain cocktails.

Sainsbury's has levelled up its offering by stocking an unusual cinnamon-infused item – butter. The Cinnamon Bun Butter is the creation of All Things Butter, a British brand with the mission to deliver "chef quality everyday butter" to consumers, and it has received rave reviews and intrigue from customers already.

The innovative spread was first spotted in Sainsbury's by the popular food and snack account New Foods UK, known for alerting its large Instagram following of 370k to the newest sweet treats, snacks and other products found in various retailers nationwide.