You can always count on TikTok to spot – or create – a trend, and one of the latest brands to be getting the viral TikTok treatment is Tu at Sainsbury’s.
Or more specifically, it’s pyjama range. The supermarket fashion brand has already had several trending moments this year thanks to its adorable heart-print PJs that sold out before Valentine’s Day even rolled around, and now it seems TU’s PJs are becoming the stuff of legend, as TikTok goes wild for it’s latest range of sets.
From spring-ready to florals to pastel-toned stripes, there are all sorts of different prints and patterns available, some of which even come with their own matching scrunchie, like this Pink Gingham Traditional Pyjama Set, £20 here.
One TikTok video shared by user LucyMWarren has already accrued thousands of likes and views as she captioned it: “Sainsbury’s pjs are always winning”, posting a slideshow of snaps of different TU fashion pieces that have just launched.
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