SAG-AFTRA Will Use Nielsen Data as Part of Enforcing Studio Pact on Streaming Content

variety.com:

Todd Spangler NY Digital Editor SAG-AFTRA will license Nielsen‘s streaming content data, which the union will to enforce the terms of its 2023 contract with Hollywood studios.

Under the deal for Nielsen’s Streaming Content Ratings, SAG-AFTRA will have “an objective source of domestic viewership data for original streaming programming,” the parties announced.

The data will inform the union’s forecasting and enforcement efforts around the new terms of the streaming bonus provisions of the 2023 TV/Theatrical Contract. “New business models require new tools, and that’s why we’ve enlisted Nielsen,” said SAG-AFTRA National Executive Director & Chief Negotiator Duncan Crabtree-Ireland. “The information they provide will give us the means to cross-check the data streamers give us and ensure employers are fulfilling their contractual obligations to our members.” According to the union, Nielsen’s data will complement first-party data from streaming platforms and serve as a consistent and comparable lens through which the performance of streaming titles across various distribution platforms can be analyzed. “The rapid evolution of the media landscape and audience behaviors over the past decade has not only affected how content is consumed and measured, but also greatly impacts the financial models on which the entertainment industry operates,” said Nielsen CEO Karthik Rao.