SAG-AFTRA’s Duncan Crabtree-Ireland on Potential for Video Game Publisher Holiday Season Boycott Amid Strike: ‘It’s a Tool That’s in Our Toolkit’
variety.comJennifer Maas TV Business Writer SAG-AFTRA is getting back to negotiating with the video game publishers next week in hopes of reaching an end to the actors strike that has been going on since July 26, the same weekend San Diego Comic Con kicked off.
Both sides say they remain optimistic that they can reach an agreement on their final sticking point in a 25-item proposal — issues surrounding uses of generative A.I.
in games, particularly in regard to motion and performance capture. But SAG-AFTRA is considering the possibility of enacting a tactic they didn’t use during last year’s TV and film studio strike: a formal boycott. “It’s a tool that’s in our toolkit,” SAG-AFTRA executive director Duncan Crabtree-Ireland told Variety. “These businesses run on both supply and demand.
And yes, we’ve disrupted the supply of labor to produce those projects, but we haven’t even begun to seriously disrupt the demand.
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