RZA Partners With Irving Azoff’s Iconic and LL Cool J’s Rock the Bells to Expand Wu-Tang Clan’s Brand
variety.comSteven J. Horowitz Senior Music Writer Wu-Tang Clan’s RZA has partnered with Irving Azoff‘s Iconic Artists Group and LL Cool J‘s Rock the Bells in an effort to amplify and expand the lauded hip-hop collective’s music, brand and lifestyle.
The partnership encompasses all of Wu-Tang Clan‘s music, intended to create more opportunities in television, merchandise, brand partnerships and film.
Most recently, a teased collaboration with Nike hinted at the potential prospects for the deal. Beyond business opportunities, the partnership seeks to bring together Wu-Tang Clan’s global communities through a singular online destination.
Wu-Tang Clan has been consistently relevant since releasing its debut album “Enter the Wu-Tang (36 Chambers)” in 1993. In addition to six studio albums (plus its long-fabled, one-of-a-kind “Once Upon a Time in Shaolin”), its members have released numerous classic albums and been undoubtedly influential on hip-hop culture and beyond.
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