Ryan Reynolds’ Maximum Effort Part of Venture Building 1.2 Million-Square-Foot Studio in Canada
variety.comTodd Spangler NY Digital Editor Ryan Reynolds is setting up a production hub in his home country of Canada. Maximum Effort, the production and advertising company the “Deadpool” star co-founded and leads with George Dewey, is part of an ownership group for a new 1.2 million-square-foot studio being built in Markham, Ontario, Canada, just outside of Toronto.
The studio is one of the first projects for a $1.5 billion private-equity fund that will focus on real estate, sports, media and venture capital.
Real-estate development firm Watford Group, based in Markham, is leading the investment raise, which is already halfway committed. “Maximum Effort has grown in ways and directions that we’ve never imagined,” Reynolds said in a statement. “To be launching a fund and building a 1.2 million-square-foot studio facility in Ontario is both mind-boggling and humbling.
Regardless, I’m excited to expand our storytelling capabilities in new directions and to bring more production work to Ontario.” Construction is scheduled to begin shortly on the new production studio, which developers say will be the largest film and TV production hub in Canada.
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