Alex Ritman Artem Vasilyev, the Russian producer and CEO of Metrafilms and its animation arm Studio Metrafilms, has launched the new label Lazy Sunday, based in Ireland and dedicated to developing and producing both animation and live-action projects for international audiences.
The new outfit will serve as a bridge linking Western Europe with Eastern Europe, Vasilyev hopes, while also connecting with his current base of operations in Moldova. “I strongly believe that the Eastern European region is extremely rich in world-class talent and exciting stories that are yet to be told,” he said. “Eastern European talent can bring a lot to the international film industry table, and Lazy Sunday is a company that can bridge East and West thanks to our experience, history and where we are today.
This is truly an exciting position to be in.” Lazy Sunday, which will have an office in Dublin, is actually the rebranded Irish arm of Film and Music Entertainment, the production company set up by Mike Downey.
With Downey retiring, Vasilyev says he was asked by the producer if he wanted to take it over. The company will be headed up by creative producer Alan Keane.
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