‘RuPaul’s Drag Race’ Producer Targets Asian Buyers
deadline.comEXCLUSIVE: RuPaul’s Drag Race producer World of Wonder is heading on a pitching spree in Asia, with Co-Founder Fenton Bailey telling Deadline Middle Eastern countries could embrace the format “in time.” World of Wonder has engaged third party agent 04 Media to pitch the show in Thailand, India, Japan, Singapore and South Korea imminently.
In recent years, Drag Race has sold to a wealth of territories but there is currently only one Asian version, for Discovery+ in the Philippines, which will soon launch its second season.
Thailand aired two seasons and one star, Pangina Heels, made it to BBC Three’s RuPaul’s Drag Race UK vs the World, but host broadcaster Line TV has left the original programing game so World of Wonder is seeking a new buyer.
04 will also pitch Secret Celebrity Drag Race to prospective buyers. Bailey, who is speaking on an Asia TV Forum & Market panel today about IP in Asia, said any cultural differences will be negated by the universality of drag. “The issue at the heart of Drag Race is our shared humanity and the fact everything is a kind of drag,” he added. “Any secondary issues aren’t the real issue.
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