Rome MIA Content Market Set For Strong International Industry Presence At Upcoming Edition
variety.comNick Vivarelli International Correspondent Rome’s innovative MIA market dedicated to international TV series, feature films, and documentaries is gearing up for its eighth edition with an increased international industry presence, a new animation section, and lots of European content – most of which in early stages of production – on display.
The upcoming Oct. 11-15 MIA mart (whose acronym stands for the Mercato Internazionale Audiovisivo or International Audiovisual Market) this year is positioned prior to the Mipcom content market and conference that runs Oct.
17-20 in Cannes, since Mipcom has shifted its dates forward. But the repositioning has not impacted the number of registered attendees which is up more than 12% compared with past MIA editions.
More than 900 international industry execs are expected to make the trek, and counting, organizers said at a Rome press conference on Thursday.
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