Roku Scores Exclusive MLB Sunday Games Package, Streaming for Free in U.S. and Elsewhere
variety.comTodd Spangler NY Digital Editor Roku has landed exclusive multiyear rights for Major League Baseball‘s Sunday Leadoff live games, a package previously with NBCUniversal’s Peacock.
Starting May 19, Roku will stream Sunday MLB games for free on the Roku Channel. The company also will launch a new MLB Zone to help baseball fans find live and upcoming games, nightly recaps, highlights, a fully programmed MLB free, ad-supported streaming TV channel, and other content across the Roku platform.
The game telecasts will be produced in collaboration with MLB. On most Sundays throughout the MLB season, Roku will be the home for the league’s first games of the day, with an exclusivity window during airtime as well.
In addition, paying subscribers of MLB.TV can watch all 18 matchups blackout-free from anywhere in the world. Roku has worldwide rights to the MLB Sunday Leadoff games and in addition to the U.S.
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