Rochelle Humes couldn't hide both her excitement and her pride as she revealed the secret project she has been working on with the help of her eldest child.
The This Morning star has previously teased that Alaia-Mai, 10, had been working on and had pitched her own ideas for her mum's brand My Little Coco.
Rochelle founded My Little Coco in 2020 with the product described as being "lovingly made to be the simplest and softest of formulas for your little ones' delicate skin and hair".
The 35-year-old recently celebrated the fourth anniversary of the company which has been going from strength to strength if her latest updates are anything to go by.
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