Rihanna pays homage to her Fenty Beauty brand during epic Super Bowl LVII Halftime performance

dailymail.co.uk:

Artists don't get paid for the Super Bowl halftime show, but this year Rihanna found a way to cash in by shamelessly promoting her own beauty brand during her performance.

The B*tch Better Have My Money hitmaker, 34, could be seen whipping out her Fenty Beauty By Rihanna Invisimatte Blotting Powder compact to lightly make a few touch ups in the middle of her 13-minute show.

The product retails for around $34. Alongside a hugely successful music career, Rihanna has built a billion dollar beauty and fashion empire in recent years and clearly couldn't pass up the opportunity for a product placement.

Of course, traditional ad spots during the Super Bowl can cost between $6 million and $7million for a 30 second slot. But her make-up break wasn't the only jaw-dropping moment - she also rub her belly while debuting her surprise baby bump.Her representative confirmed she is expecting baby number two after the show.