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Rick Astley marks Never Gonna Give You Up’s 35th anniversary with new animated video

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completemusicupdate.com

To mark the 35th anniversary of the song’s original release, Rick Astley has posted a new animated video for his 1987 single, ‘Never Gonna Give You Up’.“Last year we had the idea for a frame-by-frame animated remake of ‘Never Gonna Give You Up’”, explains Astley. “After a lot of hard work, it’s finally ready and I love it!”The track’s original video now has over 1.2 billion views on YouTube, thanks in no small part to ‘Rickrolling’ meme.

This, as you must know – it’s been around for fifteen years after all – is a game of tricking people into watching the original ‘Never Gonna Give You Up’ video.In case you’ve somehow blocked all memory of the meme from your brain, let me remind you: the sender basically posts a link, convincing the recipient that it will take them to a certain piece of content, or information, or maybe a super duper new animated video.

The recipient then clicks on said link only to discover that they’re actually watching a 1980s Astley shimmying around a factory.The new video was created by 50/50 Mediahouse, the production company set up by Astley’s manager Lene Bausager.

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