To mark the 35th anniversary of the song’s original release, Rick Astley has posted a new animated video for his 1987 single, ‘Never Gonna Give You Up’.“Last year we had the idea for a frame-by-frame animated remake of ‘Never Gonna Give You Up’”, explains Astley. “After a lot of hard work, it’s finally ready and I love it!”The track’s original video now has over 1.2 billion views on YouTube, thanks in no small part to ‘Rickrolling’ meme.
This, as you must know – it’s been around for fifteen years after all – is a game of tricking people into watching the original ‘Never Gonna Give You Up’ video.In case you’ve somehow blocked all memory of the meme from your brain, let me remind you: the sender basically posts a link, convincing the recipient that it will take them to a certain piece of content, or information, or maybe a super duper new animated video.
The recipient then clicks on said link only to discover that they’re actually watching a 1980s Astley shimmying around a factory.The new video was created by 50/50 Mediahouse, the production company set up by Astley’s manager Lene Bausager.
Read more on completemusicupdate.com