Adult Swim’s Emmy-winning animated comedy Rick and Morty is off to a strong start following its Season 6 premiere. The debut episode drew more than 1 million viewers in L+3, up 57% from its September 4 premiere.
Those numbers will likely continue to grow as the Season 6 premiere episode “Solaricks” is available for streaming on Adult Swim’s YouTube channel until September 27.The premiere episode also saw gains in key demos, with Adults 18-24 up 55% (90K), 18-34 +60% (335K), 18-49 up +65% (713K), and 25-54 +65% (731K).
In Total Day, across all cable, the Rick and Morty premiere was the No. 1 watched for the day among young adults 18-24 and 18-34, and second behind House of the Dragon among adults 18-49, according to Nielsen.The premiere also performed well internationally.
Rick and Morty is the best performing animated show on HBO Max in Europe since the platform launched. The series is also in the top 10 best performing series on HBO Max in Europe in 2022.
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