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Richard Gadd Shocked ‘Baby Reindeer’ Was Not Just “Little Cult Artistic Gem” As Interview With Real-Life Martha Is Watched By Millions

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Richard Gadd has said he has been shocked by the success of Baby Reindeer and his new-found fame amid blurring lines between the Netflix series and reality.

In an interview with The Daily Record newspaper, Gadd said he thought Baby Reindeer would just be “a little cult artistic gem” rather than the monster hit it has become. “It was, like, crazy.

I never expected it to sort of blow up like this,” Gadd said. “I believed it would be successful but I didn’t expect overnight, I don’t even like to use this word, fame.” He added: “I really believed in this show but it really felt like one day it went on the platform and the next day there were people camping in my garden.” His thinking might explain why Netflix and Clerkenwell Films did not do more to protect the identities of the characters involved in Gadd’s “true story” of his experience with an alleged stalker.

The show sparked a frenzied internet guessing game and the character of Martha (played by Jessica Gunning) was identified within days, leading to the alleged stalker being thrust into the media spotlight.

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