Revolve Festival likened to “Fyre Fest 2.0” by influencers “stranded” for hours

thefader.com:

Coachella may have taken place in California this weekend but if that festival doesn't quite have its focus on fashion and the world of online influence enough then there is a handy alternative, Revolve.

This weekend Revolve Festival returned to the Merv Griffin Estate in La Quinta with performances from Jack Harlow, Latto, Willow, and Ty Dolla $ign in addition to an appearance by Kim Kardashian and Kendall Jenner.

The invite-only event draws its crowd predominantly from influencer circles, creating a content-friendly environment that acts as much as marketing opportunity for the e-commerce brand as it does a music festival.

That's all well and good – it's arguably a more honest way to approach festivals in 2022 – but the social media reaction over the weekend has been a little less glamorous than expected with creators complaining of being unable to get to the site while othered were denied entry upon arrival.