Republic Relaunches Mercury Records; Post Malone, James Bay Move Over to New Roster
variety.comJem Aswad Senior Music EditorRepublic Records is relaunching the Mercury imprint as an “extension” of the label, the company announced Monday.
The move is similar to Atlantic’s relaunch of Elektra and Interscope’s of Geffen, an effort to split the parent label’s large roster so that artists receive more attention.
The relaunched label will have Tyler Arnold (pictured below, right) as president, based in New York, and Ben Adelelson (below, left) as GM in Los Angeles.
Both will report to Republic co-founders Monte and Avery Lipman.Mercury will launch with a new roster including Post Malone, James Bay, Lord Huron, Jeremy Zucker, Chelsea Cutler, and Noah Kahan, as well as emerging talents BoyWithUke, Ka$hdami, Lyn Lapid, Stephen Sanchez, and Camylio.
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