With women’s sports continuing to receive less than 20% of media coverage, Religion of Sports, Ensemble, and Deep Blue Sports + Entertainment are setting out to address a gap in the market with Next Is Now, an anthology slate that will stream for free on The Roku Channel later this year.
A mix of docuseries and short-form content tailored for TV, streaming platforms, and social media, Next Is Now‘s initial programming includes The Fastest Six Weeks in Sports, a series documenting the intense period between the NCAA Women’s Basketball Tournament and the start of the WNBA season, which will follow top draft prospects and veteran athletes as they transition through this high-stakes window.
Religion of Sports, the award-winning media company founded by Tom Brady, Michael Strahan, and Gotham Chopra, will lead production, with Issa Rae’s next-gen branded entertainment company Ensemble focusing on social media content creation and distribution.
Founded in 2023 to drive more commercial investment and business opportunities in women’s sports, Deep Blue will provide media and creative consultation along with spearheading brand partnerships and activation.
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