Regal Cineworld Group Names Adam Rymer To Newly Created Role Of Chief Commercial Officer
deadline.comRegal Cineworld Group has appointed Adam Rymer to the newly created role of Chief Commercial Officer – US. Rymer has 20-plus years working in the technology, media, and entertainment sectors.
He’ll lead the strategy and execution of food and beverage, box office, pricing, sales, loyalty and marketing for Regal to drive revenue growth, enhance customer acquisition and optimize profitability across the circuit.
Key to exhibition’s boom coming out of Covid and the strikes is harnessing loyalty programs to increase lifetime moviegoer value, as well as capitalizing upon innovative partnerships and digital engagement.
Rymer will also oversee the company’s US film and content team. The new Chief Commercial Officer will report to Regal Cineworld Group CEO, Eduardo Acuna.
Read more on deadline.com
