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Recognizing ‘Huge Drop in Ratings’ for Virtual Awards Shows, Behind iHeartRadio’s Decision to Have a Live Audience
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variety.comSteve Baltin As announced this morning, the iHeartRadio Music Awards will return to Los Angeles’ Dolby Theater on May 27 with Usher set to host and The Weeknd with Ariana Grande, Bruno Mars and Anderson .Paak as Silk Sonic, Dan + Shay and Doja Cat, among others, slated to perform.
Also on deck: a tribute to Elton John (pictured) featuring Coldplay’s Chris Martin and Lil Nas X. The A-list music event has long been a top television draw, but in partnering with Fox for the 2021 edition, it takes another step closer to a return to live music in front of a physical audience, as John Sykes, president of entertainment enterprises for iHeart, explains to Variety.Instead of committing to a virtual event, they “decided to wait,” says Sykes. “Lucky.
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