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Reboots, Spin Offs, and Young Audience Formats Among Global Kids Content Trends

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variety.com

Liza Foreman The 30th MipJunior, the international kids content market, opened Saturday with the presentation Binge Watching Session: Kids Audience Successes Around the Globe.

Presented by industry analyst Avril Blondelot, the head of content insight Paris-based Global Audience & Content Evolution (Glance), the colorful overview presented the latest hits for kids and tipped off the audience on upcoming shows to track.  “The trend towards reboots isn’t going away anywhere soon,” she told Variety in Cannes, citing the global success of the reboot of 80s’ hit “The Smurfs.” Reboots like “Moominvalley,” “Rugrats,” “Animaniacs” and the upcoming “TeleTubbies”were all cited as key examples in the trend. “Animaniacs” resurfaced on Hulu in 2020, 27 years after it was first seen.

Netflix will debut its “TeleTubbies” reboot this fall. Tove Jansson’s “Moomin” characters were resurrected in 2019. Another trend is “spin offs and more spin offs.”Titles Blondelot presented for this popular category included “Madagascar: A Little Wild,” “Batwheels” and the upcoming “Scooby-Doo and the Mystery Pups.” “We are seeing younger character spin offs,” she said.

Formats for kids marks another popular trend with Blondelot noting series like Dutch show “Last Family Standing,” a reality survival show from Skyhigh TV. “Britain’s Best Young Artist” from BBC Children and the YouTube hit “The Big Tiny Food Face Off” from B17 Entertainment were some of the other formats highlighted.  “The main overall format trend is find a kids’ version,” she said.

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