Quinta Brunson and ‘Abbott Elementary’ Have Risen as Broadcast TV’s Heroes
variety.comMichael Schneider Variety Editor at Large One of the liveliest consumer activations at last month’s San Diego Comic-Con was for ABC’s “Abbott Elementary.” Dubbed “A.V.A.
Fest” (A Very Abbott Festival), the experience attracted thousands of attendees — all hoping to hop on a carnival swing, ride a tall slide into a pool of plastic balls, hammer a strength tester and get a free “Abbott”-themed trucker cap.
It was quite an event for a show that isn’t exactly your typical Comic-Con fare. There aren’t any dragons, superheroes or zombies in the three seasons I’ve enjoyed so far of “Abbott Elementary.” But the ABC comedy has a tremendous following, and there’s no better place to find fans than amongst 150,000 or so people who show up in San Diego.
As proof of that, the line to get into “A.V.A. Fest” snaked down the pier behind the convention center all weekend. Let “Abbott Elementary” be a proud outlier.
Read more on variety.com
