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PVR Inox Chief Ajay Bijli Reveals Growth Strategy of India’s Merged Multiplex Group (EXCLUSIVE)

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variety.com

Naman Ramachandran Ajay Bijli, the managing director of India’s largest multiplex chain PVR Inox, has unveiled plans for the group’s growth.

The merger of the PVR and Inox chains concluded in February and the merged entity now operates 1,683 screens in 360 sites across 115 cities throughout India and parts of Sri Lanka.

Bijli has been accorded the honor of delivering the exhibition keynote address at the international day of CinemaCon, Las Vegas (April 24-27) in recognition of his role as a thought leader in the theatrical exhibition space.

Despite a vast and flourishing film industry that produces more than 1,600 films annually and a population of 1.4 billion, India has only 8,700 screens, compared to China, which boasts more than 80,000 screens for a similar population size.

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