Princess Nokia has taken lockdown literally. Following the release of her third and fourth studio albums, Everything Is Beautiful and Everything Sucks, on the same day in February 2020, the East Harlem emcee was silent for the first year of the pandemic, save for scattered music videos for previously released songs and features on other artist's tracks.
In March 2021, a full 13 months after the double album dropped, she shared "It's Not My Fault," following it with "Boys Are From Mars" (feat.
Yung Baby Tate) this past September. Today, she's back with "No Effort," her first song of 2022. Nokia's bars have always been supremely confident, but "No Effort" finds her more comfortable than ever.
Flowing impeccably over a simple, retro beat, she sounds — for want of a better word — effortless. Read Next: Aluna, Princess Nokia, and Jada Kingdom link up on “Get Paid” The track comes with a Travis Libin-directed video that finds Nokia and her clique hanging out at a skatepark in her home neighborhood, seemingly oblivious to the StuntGuyz BMX crew doing tricks in the background to impress them.
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