the Coronation Concert, a snappy, slickly produced video appeared on the Prince and Princess of Wales’s social media channels.
The 34-second montage neatly encapsulated the event, offering prized glimpses of the family from behind the scenes and live slo-mo action – all expertly packaged and accompanied by suitably catchy music.
Kensington Palace has been churning out such videos with increasing frequency and eight have emerged on its social media channels in the last 10 days alone.
While the Coronation provided the perfect opportunity to showcase the family at work, the focus on social media may be considered part of a much broader strategy.
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