Prime Video To Introduce Channels & Expand Local-Language Content Slate In Southeast Asia – APOS
deadline.comPrime Video has big plans for the Southeast Asia region, including the introduction of channels and an expanded local-language content slate, the streamer’s Vice President, Asia Pacific, Gaurav Gandhi, told the APOS conference today.
Gandhi, who headed Prime Video India before being appointed to lead the wider APAC region in April, confirmed what Prime Video VP International Kelly Day mentioned at APOS yesterday, that channels and TVOD will be added to the streamer’s offering in Southeast Asia.
Gandhi was speaking on a panel with David Simonsen, Prime Video Director, Southeast Asia, and Aparna Purohit, Head of Originals, India & SEA. “We’ve always said we’re not just about the core SVOD service, but we’re also a content hub and marketplace with TVOD and channels,” said Gandhi, who relocated from Mumbai to Singapore in his new role. “We’re at different growth stages across the region – obviously we’ve been investing in Japan and India for a while, and we’re now getting started with David’s team here in building out Southeast Asia.” At the same time as bringing partnerships and third-party channels to the service, Gandhi said Prime Video would also be looking at how to expand the local-language content slate in Southeast Asia, adding to the streamer’s long-established local output in India and Japan.
Purohit, who previously headed originals in India and has also had her brief expanded to take in Southeast Asia, talked about how she aims to bring some of the expertise gained in India to the region – with a focus on Indonesia, Philippines and Thailand. “When we started out in India, we realised we needed to start building a community of writers, and we brought in consultants, writers and directors from outside India to
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