EXCLUSIVE: Casey Benesch, a former Netflix executive who helped build up the streaming giant’s stature in comedy, is moving to rival Prime Video to head up comedy marketing.The move was announced internally by Ukonwa Ojo, global chief marketing officer for Prime Video and Amazon Studios.
Benesch will report to Ojo when he starts his new role next week.At Netflix, Benesch was director of comedy marketing, developing campaigns across 190 countries for original specials and series.
He helped spearhead the development of the first “Netflix is a Joke” brand campaign and also develop the wry voices of the company’s many social media channels.Before Netflix, Benesch was VP of Creative Marketing at Funny or Die.
He led a team that developed and produced original content with numerous studios and networks, and across various platforms.
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