Prime Video Reveals Ad-Supported UK Reach Of 19 Million In First Disclosure Of Its Kind

deadline.com:

Prime Video‘s ad-supported reach in the UK is 19 million viewers, Amazon has revealed for the first time. At a UK Upfront event in London this evening attended by the likes of Priyanka Chopra Jonas and Idris Elba, the company talked up its streaming, saying its customer base is equivalent to more than a third of British adults.

In a bid to persuade advertisers their pounds and dollars are being well spent, Amazon said 52% of UK Prime Video viewers did not watch any paid-for TV, and that among these 36% spent more in the Amazon.co.uk store than the average spend of Amazon customers. “Last year, we celebrated the news that we were bringing ads to Prime Video’s premium entertainment content in the UK,” said Phil Christer, Managing Director, Amazon Ads UK. “Now we are here to show you what that means in practice. “By combining award-winning TV series and films, billions of first-party signals, and leading ad tech, we are helping brands deliver relevant ad experiences at an entirely new scale.

These campaigns aren’t limited to brands that sell in our store either, we are able to help brands understand the impact of their upper funnel streaming TV campaigns on lower funnel outcomes like sales and sign-ups, regardless of where the customer ends their journey.”  Christer attempted to further entice advertisers in attendance by unveiling a series of ad formats and solutions that lean into digital interactivity.

Among these tools are interactive pause ads and stoppable carousel ads. The Upfront came during a week of activity for Amazon’s UK streaming operation.