K.J. Yossman Apple TV Europe boss and BFI chair Jay Hunt engaged in a rare public Q&A hosted by “The Traitors” U.K. presenter Claudia Winkleman during the BFI London Film Festival, where she discussed her lengthy career in U.K.
public service broadcasting, move to streaming and the U.K. screen industry at large. Among the advice Hunt shared with the audience was the importance of acknowledging failure and taking risks.
Of the latter, she revealed that “Slow Horses” – one of AppleTV+’s biggest U.K. hits, which has since gone on to win BAFTA and Emmy awards – had been considered a risky investment, with the U.S.
streamer only picking it up after it was turned down by the BBC. “I think you have to take risks,” said Hunt. “It’s interesting. ‘Slow Horses’ is a very good example where it was passed on by the BBC.
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