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In a surprise turn of events, Amazon announced last month that they would be holding a second Prime Day this year. Following the two-day deals event that the retail behemoth holds every summer comes what the site is calling the Prime Early Access Sale, which kicks off on Oct.
11. The event will see much of the same price cuts on products in every category, from apparel and tech to home entertainment and beauty.
While the major deals event (Prime Day 2.0, if you will) comes just in time for the holiday shopping craze, it’s also the result of retailers having too much stuff.
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