Primark opens SpongeBob SquarePants café inside Trafford store

manchestereveningnews.co.uk:

He may well live in a pineapple under the sea, but fans of SpongeBob SquarePants are in for a treat at Primark this summer. The retailer has opened its own café themed around the favourite children's cartoon character inside its Trafford Palazzo store, across from The Trafford Centre.

Fans will be ecstatic at the chance to finally sample the famous Mr Krab’s Secret Sandwich, alongside other menu highlights inspired by the iconic show including a Pineapple Under the Sea Bubble Tea, Kelp Crunch Waffle, and Chum Wings, straight from Plankton’s The Chum Bucket. Read more: The homeware brand with items from 50p that Manchester shoppers thought was from John Lewis, Selfridges and M&S Favourite characters - including SpongeBob, Patrick and Plankton - will be visiting the store at select times throughout June and July.

Primark and Paramount have expanded their partnership to celebrate 25 years of the iconic character and his pals and the store will feature its first range of summer matching fam jams, as well as other nightwear, sweatshirts, shorts and character socks.

Primark director of license Sarah Jackson said: “Our Partnership with Paramount continues to go from strength to strength. We know that our customers love our product collections from Paw Patrol to our iconic TMNT X Pizza Hut collaboration, so we’re thrilled to celebrate 25 years of this much-loved character with a new line of pyjamas for all the family.” The café, which is also launching at the Birmingham and Braehead stores, follows Primark's previous themed cafes, based on The Grinch, Disney's Lilo & Stitch, and Hello Kitty.