Primark makes major promise to parents to help with cost of living crisis

dailyrecord.co.uk:

Primark is helping out families who are struggling with rising costs by announcing it is freezing the prices across thousands of essential kids wear products.

They are the latest major retailer to announce a 'freeze price' scheme in a bid to help families who are struggling with rising costs on food and petrol prices due to soaring inflation levels.

The Irish based high-street retailer's promise will see them freeze the prices across more than 1,000 kids clothing items this Autumn, including t-shirts, dresses, jeans and underwear.

With prices starting at less than £2, it means that parents of little ones aged between one and eight will be able to pick up clothing items for the new term for less.Families will find prices in stores frozen from as little as just £1.80 for a t-shirt to £6 for a pair of jeans.