Premium Video Approaches 50 Million Subscribers in Southeast Asia, as Netflix Dominates Viewing Time – Report
variety.comPatrick Frater Asia Bureau Chief Even after a slow-down, the premium video-on-demand (VOD) market in Southeast Asia saw revenues grow by 11% in the first half of this year.
And paid SVOD take-up grew by a million subscribers to reach 49 million, according to a new report. The quarterly report published by digiatal measurement platform AMPD and its parent company Media Partners Asia covers Indonesia, Thailand, Malaysia, Philippines and Singapore.
APMD measures more than 230 billion minutes in viewership over the first half of 2024, up 4% year on year, driven particularly by growth in the Philippines and Indonesia.
Premium video revenues, including subscription fees and advertising sales, grew 11% to $895 million. Indonesia continues to retain the leading position in terms of revenues.
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