Podcast Pay Dirt: Why Top Hosts Like Joe Rogan, Kelce Brothers, Alex Cooper Are Landing Big-Bucks Deals
variety.comTodd Spangler NY Digital Editor Talk is cheap? Not for the biggest stars of the podcasting world. In recent months, several hugely popular podcast personalities have struck megadeals with audio platforms that promise them payouts on the order of A-list actors.
Those include controversial comedian Joe Rogan’s $250 million multiyear deal with Spotify; Alex Cooper (host of “Call Her Daddy”) inking a pact worth up to $125 million with SiriusXM; and the football-famous Kelce brothers signing a deal for their “New Heights” show with Amazon’s Wondery valued at more than $100 million.
Wondery also secured an $80 million deal for Dax Shepard’s “Armchair Expert,” and SiriusXM signed the trio behind “SmartLess” — Will Arnett, Jason Bateman and Sean Hayes — to a $100 million-plus contract.
All of these agreements, which run over the course of about three years, include exclusive distribution and ad-sales rights.
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