Platforms Focus on Profitability in Australia, Asia-Pacific’s Most Mature Streaming Market, Says Study
variety.comPatrick Frater Asia Bureau Chief Disney+ and Amazon Prime Video compete for second position behind Netflix in Australia, the Asia-Pacific region’s most developed streaming market.
But, increasingly, all premium SVOD suppliers are focusing on profitability rather than simple growth. A new report from consultancy and research firm Media Partners Asia, “Australia Online Video Consumer Insights & Analytics” shows that Australian consumers streamed 24 billion minutes of premium online video between January and August this year.
SVOD platforms accounted for 70% of viewing time, while broadcaster-operated platforms (BVOD) claimed 30%. The numbers reflect a mixture of measured usage and a panel of viewers.
The report indicates that SVOD subscriptions reached 22.1 million at the end of August 2022, up from 19.4 million in the third quarter of 2021.
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