Pixar President on ‘Elemental’s’ Unlikely Box Office Rebound: ‘This Will Certainly Be a Profitable Film’
variety.comRebecca Rubin Film and Media Reporter The elements are finally coming together for Pixar’s “Elemental,” which is enjoying a rebound after a spark-less start at the box office.
The animation adventure stumbled in its debut with $29.5 million domestically and $44.5 million globally, by far the worst opening weekend in Pixar’s 28-year history.
Yet two months later, its ticket sales have slowly and steadily climbed to $148 million in North America and $425 million worldwide.
That’s nearly five times its initial ticket sales, a rare multiple for an original film. Set in a world inhabited by anthropomorphic elements of nature, the Peter Sohn-directed “Elemental” revolves around two fire and water elements who discover they have more in common than meets the eye. “Elemental” cost $200 million before marketing — which included a lavish trip to the Cannes Film Festival for its global premiere — so even though audiences kept showing up after opening weekend, the family friendly movie has just inched out of the red.
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