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Piers Morgan boycotts IKEA and brands them 'virtue-signalling twerps' on Twitter

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dailyrecord.co.uk

Piers Morgan has branded IKEA 'virtue-signalling twerps' in the latest of his Twitter spats. The former Good Morning Britain host hit out at the furniture giants on the social media site and vowed to boycott them over one of their replies to a customer.

The Swedish company had responded to a customer who was upset over their advertising on new station GB News, writes The Mirror.

IKEA is among a handful of brands who decided to pull out of advertising on the channel within 48 hours of its launch and have claimed that commercials had been aired on the platform without their permission.Other brands who also decided to pull the plug on advertising included Nivea, the Open University and drinks companies Kopparberg and Grolsch.This comes as.

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