Elsa Keslassy International Correspondent Pia Lundberg, a Swedish film industry veteran, is set to succeed Jonas Holmberg as the new artistic director of Göteborg Film Festival, Scandinavia’s leading film-TV event.
Lundberg most recently served as counsellor for cultural affairs at the Embassy of Sweden in London for the last five years.
A former journalist, Lundberg also served as head of international at the Swedish Film Institute between 2007 and 2018. She will take up the position as artistic director of the Goteborg Film Festival on March 1. “I have attended hundreds of film festivals and now finally have the opportunity to help create one,” said Lundberg. “Sometimes, I wish that significant cinematic experiences could be prescribed by doctors.
In a time when more and more people in power view art as an instrumental tool, it is more important than ever to elevate film as an independent artistic expression,” she continued.
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