Pharrell’s Icecream Clothing Brand to Launch Doodles Collaboration at Something in the Water Festival (EXCLUSIVE)
variety.comMarc Malkin Senior Film Awards, Events & Lifestyle Editor Pharrell’s Icecream brand and NFT company Doodles have teamed up for an exclusive capsule collection to be launched during the “Happy” singer’s Something in the Water music festival.
The line will debut at a pop-up during the festival, which runs April 28-30 in Pharrell’s hometown of Virginia Beach, Va., Variety can exclusively report.
A portion of the proceeds will benefit Pharrell’s education non-profit Yellow. The items in the Icecream-Doodles collaboration include a skateboard, hat, shorts, hoodies, T-shirts and a beach towel designed by Doodles artist Burnt Toast.
Pharrell was named chief brand officer of Doodles in June 2022. “We’re excited to work with Pharrell’s iconic skate brand Icecream on our first pop up collaboration at Something in the Water Festival,” Doodles’ head of brand partnerships Brandon Rosenblatt said Thursday morning. “This collection marks an important first step on our collaborations and apparel journey.
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