Peter Sealey Dies: Columbia Pictures Marketing Head Was 82
deadline.comPeter Sealey, a former Columbia Pictures president of global marketing during the studio’s release of Ghostbusters, Tootsie, Stand By Me and The Karate Kid, died Dec.
15 from complications following a fall. He was 82 and passed in Palm Springs, Calif. Before his studio days, Sealey was the global chief marketing officer of The Coca-Cola Company, where he produced the famous “Always Coca-Cola” campaign, the pinnacle of which were the iconic polar bear commercials.
He shifted to Columbia when Coca-Cola bought the studio. Sealey left Coca-Cola at 53 years old, reinventing himself as a global speaker, consultant, expert witness, and advisor to multiple Fortune 50 companies, including United Parcel Service, General Motors, and Sony Corporation.
He later became a professor at Stanford University, the University of California at Berkeley, and the Drucker School of Management at Claremont Graduate University.
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