Peter Liguori Replaces VideoAmp Founder as CEO While Company Lays Off Nearly 20% of Staff
variety.comBrian Steinberg Senior TV Editor The founder of VideoAmp, a measurement-technology start-up that has been vying with Nielsen and others to create a new means of tabulating video audiences, is stepping down from his CEO role just as the company plans to lay off nearly a fifth of its staff, Ross McCray, who led VideoAmp as it struck deals with titans such as Paramount Global and Warner Bros.
Discovery, will remain as a shareholder and board member at VideoAmp, but will be replaced by Peter Liguori, an industry veteran who has led Fox Entertainment, FX and Tribune Media, among other companies.
Peter Bradbury,, a former Nielsen executive, was named VideoAmp’s chief commercial and growth officer. “This was an extremely hard and emotional decision for me.
I always knew after starting VideoAmp — if we were successful — this day would come. I have wished and dreaded for this day to come for 10 years.
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