Peter Bart: Celebrity Documentaries Command Lofty Prices Even As Star Power Appears To Be Losing Its Luster
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deadline.comCelebrity documentaries are commanding lofty price tags at the moment, even though “star power” itself seems to be losing its sizzle.
The facts are nasty: Superstar endorsements carried zero clout in the presidential elections. Further, studios have lost their zeal for the once pivotal pre-opening star interview circuit.
Superstar vehicles like Wolfs (George Clooney and Brad Pitt) drifted before audiences with limited exposure to blurbdom. Sequel numbers (Moana 2, Gladiator II) carry greater weight than festival fervor.
Defying this algorithmic blur, Apple TV still felt its Billie Eilish caper was worth $27 million, and Disney forked out $32 million for Elton John: Never Too Late.
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