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How NBC ‘Must-See TV’ Veterans Vince Manze and Preston Beckman Helped Launch Discovery Plus
Michael Schneider Variety Editor at LargeBack when NBC boasted a “Must-See TV” swagger, two of that era’s most rambunctious architects were marketing co-head Vince Manze and program planning and scheduling chief Preston Beckman.The duo, whose offices were next to each other, played a winning hand by strategically deploying and marketing the network’s wares, like “ER” and “Friends,” in all the right ways. And for a time, they were unstoppable.That was more than two decades ago.
