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Super Bowl Ad Rookies Hope to Seize Field as Some Big Sponsors Exit
Brian Steinberg Senior TV EditorThe prospect of putting an ad in the Super Bowl for the first time might make some executives nervous, but not John Lagerling.Madison Avenue regulars know they can game out the Big Game by getting consumer reaction to their ads before they put them on TV, or analyzing them with reams of data. Mercari, an online marketplace that’s running its first Super Bowl commercial on CBS next Sunday, isn’t doing too much of that, says Lagerling, the company’s U.S.
